INDEX Action Buying Power report

Every company has a Buying Power gap. This is Action’s.

Discount retail chain selling a broad, fast-changing assortment of low-price consumer products across home, personal care, household, seasonal, food, and other everyday categories.

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Buying Power Score 76 Score /100

Score band Solid Public reading

Strongest Area 84 Brand Strength

Most room to grow 54 Proof

Snapshot 11 June 2026 Public snapshot

Category Retail & Trade Netherlands, with broader European operations

SCORES ONE VIEW

The Buying Power Score in one view

Action shows a strong public presence and a clear value offer. Buyers can see what it is, where it is, and how to shop it. The biggest gaps are not in basic visibility, but in deeper proof and machine-facing support.

Mental Availability 80

Seen: Footprint 76
Seen: Reach 72
Seen: Agentic Visibility 62
Known: Brand Strength 84
Known: Authority 74
Known: Positioning 76

Physical Availability 72

Found: Channel Strength 80
Found: Findability 82
Found: Agentic Preference 68
Bought: User Experience 78
Bought: Conversion Strength 70
Bought: Proof 54

Use the score pie as a one-view reading of the public buying path. The chart is not a verdict on company quality; it shows where public evidence is strong and where buyers may need more help.

AREAS STRONGEST

The strongest Areas, and why they are worth protecting

These Areas score highest in the outside-in measurement. They are the public strengths worth protecting and reinforcing.

Scores below reflect the public snapshot of 11 June 2026.

Top three Areas

These Areas are assets worth protecting. The remaining work is often distribution and reinforcement rather than invention from scratch.

#1 Brand Strength 84

#2 Findability 82

#3 Channel Strength 80

Area's growth

These Areas show where public Buying Power has the most room to grow. The full diagnostic explains the underlying Signals, evidence and priority order.

#1 Proof 54

Buyers may need stronger public reassurance before taking the next step.

#2 Agentic Visibility 62

AI-assisted buyers may not reliably discover the brand in unprompted category research.

#3 Agentic Preference 68

AI-assisted brand investigation may not reflect the strongest public reasons to prefer the brand.

Action is currently the only fully scored brand in Retail & Trade. This page shows its public Buying Power pattern; category benchmarking will become stronger as more brands are added.

The category view measures public Buying Power with identical criteria for every brand. It says nothing about which provider serves clients best. It does indicate which brands are easiest for buyers to discover, understand and act on today.

CONTEXT IN THE CATEGORY

Category context for this score

Index average

Mental Availability: 80
Physical / Purchase Availability: 72

Hover a point to see brand scores. Click to open the full profile.

This page measures one thing: the Buying Power of Action. Buying Power means how likely a buyer is to choose the brand over a competitor, based on public evidence across Blocks and Areas.

It does not measure service quality, client satisfaction, people or business performance. A company can serve clients well while its public evidence undersells that work.

Every observation ties to a public snapshot and dated evidence. The same measurement rules apply to every company in the index.

The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.

SCOPE WHAT THIS MEASURES

What the Buying Power Score does and does not mean

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Action did not commission this measurement, and no commercial relationship ever changes a score.

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Measurement published 11 June 2026. This page measures public Buying Power evidence only.

TRUST HOW TO READ THIS

How we measure, limits and context

How we measure and limits

The score describes public Buying Power evidence on the snapshot date. It is not a statement about service quality, client satisfaction, financial health or the people behind the brand.
Missing public evidence is not evidence that the underlying work is absent. The measurement explicitly cannot see inside the company.
The public page shows the score, Blocks, Areas and where there is room to grow. The full diagnostic adds the underlying Signal-level evidence, confidence notes and priority plan.
All observations are dated and evidenced. The methodology is applied identically to every company in the index.

Who made this page, how, and why

Who. Instant Crush, a Rotterdam-based marketing platform, produced this measurement. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.

How. We collected data by reading public surfaces: the company website, search presence, social and professional profiles, structured data and AI-facing pages, captured as a dated snapshot on 11 June 2026. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.

Why. The index makes marketing performance visible and comparable. Buyers research before they call. Most companies have never seen their public evidence the way buyers and AI systems see it. Publishing these measurements creates that transparency. No commercial relationship affects any score.

Frequently asked questions

What does the Action score of 76/100 measure?: It measures the public Buying Power of Action: how visible, memorable, findable and ready to buy the brand looks to buyers. It does not measure service quality, client satisfaction or business performance. Current reading: 76/100 (Solid).
What are the strongest Areas of Action?: Brand Strength (84/100) is among the strongest public Areas in the current snapshot.
Where is the biggest opportunity in the marketing of Action?: Proof (54/100) has the most room to grow in the current public snapshot.
Why is Action listed in the Index?: Action is included because it appears in a public category Instant Crush measures. Inclusion is not a claim that the company is better or worse than competitors; it means the public Buying Power snapshot is available.
Was private company data used for this measurement?: No. The measurement reads public evidence only: website, search presence, social and professional profiles, structured data and AI-facing surfaces.
Why are Signal scores not public?: Public pages show the Buying Power Score, Blocks and Areas. Signal-level scores, raw evidence, confidence notes and priority logic stay in the full diagnostic. They need context, evidence review and a clear order of action.
What does the full diagnostic include?: The full diagnostic adds the underlying Signal-level evidence, confidence notes, competitor context, query and AI test details, priority calculations and a plan for what to improve first.
How can a company correct something?: If the public snapshot missed something factual, contact Instant Crush with the correction or company response. Factual corrections are reviewed and processed within five working days.
Can the score change?: Yes. The index re-measures on a published schedule. Scores change only through the measurement rules. Commercial relationships with Instant Crush have no effect on any score.
Can a commercial relationship affect the score?: No. Commercial relationships do not change scores, rankings or category comparisons. The same public measurement rules apply to every company.

Company context