Every company has a Buying Power gap. This is Action’s.

Measured from the outside, using only public evidence a buyer, search engine or AI system can see before contact. Snapshot date: 11 June 2026. Next scheduled measurement: 11 September 2026.

Buying Power Score 72 Score /100
Score band Solid Public reading
Strongest Area 84 Channel Strength
Most room to grow 43 Agentic Visibility
Snapshot 11 June 2026 Public snapshot
Category Retail & Trade Netherlands, with broader European operations

STORY WHAT WE FOUND

The short answer

The short read: Action shows a strong, highly visible public buying-power profile under a public-snapshot audit. The brand is especially strong on value proposition clarity, store footprint, and purchase accessibility. The main constraint is that several buyer-stage trust, AI, and search-discovery signals were not fully verified beyond the public website snapshot, so the score is solid rather than advanced.

Buyers can readily notice Action, understand what it offers, and find ways to shop. The biggest gaps are not basic visibility, but deeper proof, search protection, and machine-mediated discovery signals.

GAP YOUR COMPANY HAS ONE TOO

Every company has a buying-power gap

This page shows one company pattern. Your company may have more room to grow in visibility, clarity, findability, trust, conversion or AI visibility somewhere else. The model shows where that room is.

The Buying Power Score in one view Test your brand

SCORES ONE VIEW

The Buying Power Score in one view

The score pie shows the four Blocks of public Buying Power: Seen, Known, Found and Bought. Each Block contains three Areas. Together they show where public Buying Power is strong and where buyers may need more help.

  1. Seen: Do enough relevant buyers encounter the brand before they are ready to buy?
  2. Known: Does the brand have memory, recognition, authority and positioning in the choice set?
  3. Found: Can active buyers, search engines and AI systems find the brand?
  4. Bought: Can interested buyers understand, trust and act with low friction?
The four Blocks of Action
Buyer question Block Score /100 Reading
Do enough relevant buyers encounter the brand before they are ready to buy? Seen 58 Developing
Does the brand have memory, recognition, authority and positioning in the choice set? Known 74 Strong
Can active buyers, search engines and AI systems find the brand? Found 83 Strong
Can interested buyers understand, trust and act with low friction? Bought 73 Strong

Use the score pie as a one-view reading of the public buying path. The chart is not a verdict on company quality; it shows where public evidence is strong and where buyers may need more help.

AREAS STRONGEST

The strongest Areas, and why they are worth protecting

These Areas score highest in the outside-in measurement. They are the public strengths worth protecting and reinforcing.

Scores below reflect the public snapshot of 11 June 2026.

AREAS STRONGEST

Top three Areas

These Areas score highest in the outside-in measurement. They are the public strengths worth protecting and reinforcing.

Scores below reflect the public snapshot of 11 June 2026.

#1

Channel Strength

84
#2

Brand Strength

80
#3

Positioning

78

These Areas are assets worth protecting. The remaining work is often distribution and reinforcement rather than invention from scratch.

AREAS GROWTH

Which Area has the most room to grow?

These Areas still have the most room to grow in public evidence.

A lower Area score does not mean the work is missing. It means there is more room to grow in what buyers can see.

The following Area scores come from the public snapshot of 11 June 2026.

#1

Agentic Visibility

43

AI-assisted buyers may not reliably discover the brand in unprompted category research.

#2

Agentic Preference

60

AI-assisted brand investigation may not reflect the strongest public reasons to prefer the brand.

#3

Authority

63

Buyers may need stronger public authority cues before they treat the brand as a serious category option.

These Areas show where public Buying Power has the most room to grow. The full diagnostic explains the underlying Signals, evidence and priority order.

AREAS ALL TWELVE

All twelve Areas

Seen

Footprint 76
Reach 66
Agentic Visibility 43

Known

Brand Strength 80
Authority 63
Positioning 78

Found

Channel Strength 84
Findability 69
Agentic Preference 60

Bought

User Experience 72
Conversion Strength 70
Proof 78

CONTEXT IN THE CATEGORY

Category context for this score

Action is currently the only fully scored brand in Retail & Trade. This page shows its public Buying Power pattern; category benchmarking will become stronger as more brands are added.

The category view measures public Buying Power with identical criteria for every brand. It says nothing about which provider serves clients best. It does indicate which brands are easiest for buyers to discover, understand and act on today.

PUBLIC VS FULL WHAT THIS PAGE UNLOCKS

What this public page shows, and what the full diagnostic reveals

The public page explains the pattern without exposing individual Signals, evidence, raw notes or priority calculations. Those belong in the full diagnostic.

Public page shows

  • Buying Power Score
  • Block scores
  • Area scores
  • Main strengths
  • Most room to grow
  • Category context
  • Methodology limits

Full diagnostic reveals

  • Signal-level evidence
  • Confidence notes
  • Competitor evidence
  • Query and AI test details
  • Priority calculations
  • What to improve first

SCOPE WHAT THIS MEASURES

What the Buying Power Score does and does not mean

This page measures one thing: the Buying Power of Action. Buying Power means how likely a buyer is to choose the brand over a competitor, based on public evidence across Blocks and Areas.

It does not measure service quality, client satisfaction, people or business performance. A company can serve clients well while its public evidence undersells that work.

Every observation ties to a public snapshot and dated evidence. The same measurement rules apply to every company in the index.

The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.

TRUST HOW TO READ THIS

How we measure, limits and context

How we measure and limits
  • The score describes public Buying Power evidence on the snapshot date. It is not a statement about service quality, client satisfaction, financial health or the people behind the brand.
  • Missing public evidence is not evidence that the underlying work is absent. The measurement explicitly cannot see inside the company.
  • The public page shows the score, Blocks, Areas and where there is room to grow. The full diagnostic adds the underlying Signal-level evidence, confidence notes and priority plan.
  • All observations are dated and evidenced. The methodology is applied identically to every company in the index.
Who made this page, how, and why

Who. Instant Crush, a Rotterdam-based marketing platform, produced this measurement. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.

How. We collected data by reading public surfaces: the company website, search presence, social and professional profiles, structured data and AI-facing pages, captured as a dated snapshot on 11 June 2026. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.

Why. The index makes marketing performance visible and comparable. Buyers research before they call. Most companies have never seen their public evidence the way buyers and AI systems see it. Publishing these measurements creates that transparency. No commercial relationship affects any score.

Frequently asked questions
What does the Action score of 72/100 measure?
It measures the public Buying Power of Action: how visible, memorable, findable and ready to buy the brand looks to buyers. It does not measure service quality, client satisfaction or business performance. Current reading: 72/100 (Solid).
What are the strongest Areas of Action?
Channel Strength (84/100) is among the strongest public Areas in the current snapshot.
Where is the biggest opportunity in the marketing of Action?
Agentic Visibility (43/100) has the most room to grow in the current public snapshot.
Why is Action listed in the Index?
Action is included because it appears in a public category Instant Crush measures. Inclusion is not a claim that the company is better or worse than competitors; it means the public Buying Power snapshot is available.
Was private company data used for this measurement?
No. The measurement reads public evidence only: website, search presence, social and professional profiles, structured data and AI-facing surfaces.
Why are Signal scores not public?
Public pages show the Buying Power Score, Blocks and Areas. Signal-level scores, raw evidence, confidence notes and priority logic stay in the full diagnostic. They need context, evidence review and a clear order of action.
What does the full diagnostic include?
The full diagnostic adds the underlying Signal-level evidence, confidence notes, competitor context, query and AI test details, priority calculations and a plan for what to improve first.
How can a company correct something?
If the public snapshot missed something factual, contact Instant Crush with the correction or company response. Factual corrections are reviewed and processed within five working days.
Can the score change?
Yes. The index re-measures on a published schedule. Scores change only through the measurement rules. Commercial relationships with Instant Crush have no effect on any score.
Can a commercial relationship affect the score?
No. Commercial relationships do not change scores, rankings or category comparisons. The same public measurement rules apply to every company.
Company context
Category

Retail & Trade

Sub-category

discount variety store chain

Region

Netherlands, with broader European operations

Target market

B2C

Company type

retailer

Core offering

Low-price consumer goods sold through physical stores and a webshop/app-supported customer experience

Main use case

Everyday bargain shopping for household, personal care, home, seasonal, and miscellaneous consumer items

NEXT STEP FOR YOUR TEAM

Work at Action? Start with the full diagnostic

You are looking at the public view of what buyers, search engines and AI systems can see today. The full diagnostic adds the evidence, confidence notes and priority plan behind the score.

Contact Us Get the full diagnostic

Action did not commission this measurement, and no commercial relationship ever changes a score.

Spotted something the public snapshot missed? Submit a factual correction or company response.

Measurement published 11 June 2026. This page measures public Buying Power evidence only.