INDEX Retail & Trade benchmark
This benchmark averages 1 fully scored companies in Retail & Trade. Strongest public evidence sits in Brand Strength; the most room to grow is in Proof.
What about my brand?
SCORE AVERAGE SCORE
Retail & Trade averages 76/100 across 1 fully scored companies. The chart shows the typical public buying path in this category — not which provider is best overall.
Use the score pie as a one-view reading of the category average. It shows where public evidence is typically strong and where buyers may need more help across brands in this category.
PATTERNS WHAT REPEATS
Category benchmarks surface shared strengths and repeated gaps — the patterns that show up across multiple brands in Retail & Trade.
These Areas score highest on average across scored companies in this category.
These patterns show where public Buying Power has the most room to grow across brands in this category.
Proof averages 54/100 — the weakest Area in this category benchmark.
Bought is the Block most often weakest across companies in this category.
Proof appears among the weakest signals for 1 companies in this benchmark.
Agentic Visibility appears among the weakest signals for 1 companies in this benchmark.
1 fully scored companies make up this benchmark. Each link opens the full Buying Power report for that brand.
The scatter plot and table use identical scoring criteria for every brand. They indicate which companies are easiest for buyers to discover, understand and act on today — not which provider serves clients best.
PEERS IN THIS CATEGORY
| Brand | Index status | Buying Power Score /100 |
|---|---|---|
| Action | Fully scored | 76 |
| Category average | – | 76 |
This page averages public Buying Power evidence across 1 fully scored companies in Retail & Trade. The same methodology applies to every company in the index.
Fewer than three fully scored companies are in this category, so treat averages as directional rather than definitive.
It does not judge product quality, customer satisfaction, financial performance or the people inside any company.
Scores use only public evidence a buyer, search engine or AI system can see before contact.
The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.
SCOPE WHAT THIS MEASURES
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This benchmark is independent editorial measurement. No commercial relationship affects any score in Retail & Trade.
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TRUST CONFIDENCE
Who. Instant Crush, a Rotterdam-based marketing platform, produced this benchmark. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.
How. We collected data by reading public surfaces for each scored company: websites, search presence, social and professional profiles, structured data and AI-facing pages, captured as dated snapshots. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.
Why. Category benchmarks make marketing performance visible and comparable. Buyers research before they call. Publishing these averages creates transparency about typical public evidence in each category. No commercial relationship affects any score.
