INDEX Adjust Buying Power report

Every company has a Buying Power gap. This is Adjust’s.

Mobile measurement and analytics platform for app growth, attribution, optimization, and fraud protection.

What about my brand?
Buying Power Score 79 Score /100
Score band Solid Public reading
Strongest Area 84 Brand Strength
Most room to grow 67 Agentic Visibility
Snapshot 11 June 2026 Public snapshot
Category Technology & Telecom global, with public European presence

SCORES ONE VIEW

The Buying Power Score in one view

Adjust shows a clear and usable public buying-power profile. The brand is easy to understand on its own site, and the core offer is well explained. The main limits are weaker public breadth outside owned channels and less visible third-party proof in the public snapshot.

Mental Availability 80
  • Seen: Footprint 80
  • Seen: Reach 72
  • Seen: Agentic Visibility 67
  • Known: Brand Strength 84
  • Known: Authority 82
  • Known: Positioning 83
Physical Availability 78
  • Found: Channel Strength 76
  • Found: Findability 73
  • Found: Agentic Preference 70
  • Bought: User Experience 84
  • Bought: Conversion Strength 78
  • Bought: Proof 76

Use the score pie as a one-view reading of the public buying path. The chart is not a verdict on company quality; it shows where public evidence is strong and where buyers may need more help.

AREAS STRONGEST

The strongest Areas, and why they are worth protecting

These Areas score highest in the outside-in measurement. They are the public strengths worth protecting and reinforcing.

Scores below reflect the public snapshot of 11 June 2026.

Top three Areas

These Areas are assets worth protecting. The remaining work is often distribution and reinforcement rather than invention from scratch.

#1 Brand Strength 84
#2 User Experience 84
#3 Positioning 83

Area's growth

These Areas show where public Buying Power has the most room to grow. The full diagnostic explains the underlying Signals, evidence and priority order.

#1 Agentic Visibility 67

AI-assisted buyers may not reliably discover the brand in unprompted category research.

#2 Agentic Preference 70

AI-assisted brand investigation may not reflect the strongest public reasons to prefer the brand.

#3 Reach 72

The brand may not reach enough current and future buyers with enough consistency to build memory.

Category context for Technology & Telecom. The comparison measures public Buying Power with identical criteria for every brand.

The category view measures public Buying Power with identical criteria for every brand. It says nothing about which provider serves clients best. It does indicate which brands are easiest for buyers to discover, understand and act on today.

CONTEXT IN THE CATEGORY

Category context for this score

Scored brands in Technology & Telecom (live index data)
Brand Index status Buying Power Score /100
Adyen Fully scored 89
Adjust Fully scored 79
Category average 84

This page measures one thing: the Buying Power of Adjust. Buying Power means how likely a buyer is to choose the brand over a competitor, based on public evidence across Blocks and Areas.

It does not measure service quality, client satisfaction, people or business performance. A company can serve clients well while its public evidence undersells that work.

Every observation ties to a public snapshot and dated evidence. The same measurement rules apply to every company in the index.

The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.

SCOPE WHAT THIS MEASURES

What the Buying Power Score does and does not mean

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Adjust did not commission this measurement, and no commercial relationship ever changes a score.

Spotted something the public snapshot missed? Submit a factual correction or company response.

Measurement published 11 June 2026. This page measures public Buying Power evidence only.

TRUST HOW TO READ THIS

How we measure, limits and context

How we measure and limits
  • The score describes public Buying Power evidence on the snapshot date. It is not a statement about service quality, client satisfaction, financial health or the people behind the brand.
  • Missing public evidence is not evidence that the underlying work is absent. The measurement explicitly cannot see inside the company.
  • The public page shows the score, Blocks, Areas and where there is room to grow. The full diagnostic adds the underlying Signal-level evidence, confidence notes and priority plan.
  • All observations are dated and evidenced. The methodology is applied identically to every company in the index.
Who made this page, how, and why

Who. Instant Crush, a Rotterdam-based marketing platform, produced this measurement. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.

How. We collected data by reading public surfaces: the company website, search presence, social and professional profiles, structured data and AI-facing pages, captured as a dated snapshot on 11 June 2026. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.

Why. The index makes marketing performance visible and comparable. Buyers research before they call. Most companies have never seen their public evidence the way buyers and AI systems see it. Publishing these measurements creates that transparency. No commercial relationship affects any score.

Frequently asked questions
What does the Adjust score of 79/100 measure?
It measures the public Buying Power of Adjust: how visible, memorable, findable and ready to buy the brand looks to buyers. It does not measure service quality, client satisfaction or business performance. Current reading: 79/100 (Solid).
What are the strongest Areas of Adjust?
Brand Strength (84/100) is among the strongest public Areas in the current snapshot.
Where is the biggest opportunity in the marketing of Adjust?
Agentic Visibility (67/100) has the most room to grow in the current public snapshot.
Why is Adjust listed in the Index?
Adjust is included because it appears in a public category Instant Crush measures. Inclusion is not a claim that the company is better or worse than competitors; it means the public Buying Power snapshot is available.
Was private company data used for this measurement?
No. The measurement reads public evidence only: website, search presence, social and professional profiles, structured data and AI-facing surfaces.
Why are Signal scores not public?
Public pages show the Buying Power Score, Blocks and Areas. Signal-level scores, raw evidence, confidence notes and priority logic stay in the full diagnostic. They need context, evidence review and a clear order of action.
What does the full diagnostic include?
The full diagnostic adds the underlying Signal-level evidence, confidence notes, competitor context, query and AI test details, priority calculations and a plan for what to improve first.
How can a company correct something?
If the public snapshot missed something factual, contact Instant Crush with the correction or company response. Factual corrections are reviewed and processed within five working days.
Can the score change?
Yes. The index re-measures on a published schedule. Scores change only through the measurement rules. Commercial relationships with Instant Crush have no effect on any score.
Can a commercial relationship affect the score?
No. Commercial relationships do not change scores, rankings or category comparisons. The same public measurement rules apply to every company.
Company context
Category

Technology & Telecom

Sub-category

mobile measurement partner (MMP) / app attribution and analytics platform

Region

global, with public European presence

Target market

B2B

Company type

software product

Core offering

cross-platform attribution, measurement, analytics, optimization, and fraud protection for apps

Main use case

measure and optimize app marketing performance across channels and devices