INDEX Adyen Buying Power report

Every company has a Buying Power gap. This is Adyen’s.

Global fintech platform providing payments, data insights, financial products, and related money movement capabilities for businesses.

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Buying Power Score 78 Score /100

Score band Solid Public reading

Strongest Area 90 Proof

Most room to grow 70 Conversion Strength

Snapshot 19 June 2026 Public snapshot

Category Technology & Telecom Netherlands-based, globally operated

SCORES ONE VIEW

The Buying Power Score in one view

Adyen shows a strong public buying-power base. Buyers can find it, understand what it does, and see a clear enterprise story. The weaker part is the last mile: making the path to contact, compare, and commit feel even more direct and easy.

Mental Availability 77

Seen: Footprint 76
Seen: Reach 78
Seen: Agentic Visibility 76
Known: Brand Strength 80
Known: Authority 78
Known: Positioning 76

Physical Availability 79

Found: Channel Strength 84
Found: Findability 82
Found: Agentic Preference 78
Bought: User Experience 74
Bought: Conversion Strength 70
Bought: Proof 90

Use the score pie as a one-view reading of the public buying path. The chart is not a verdict on company quality; it shows where public evidence is strong and where buyers may need more help.

AREAS STRONGEST

The strongest Areas, and why they are worth protecting

These Areas score highest in the outside-in measurement. They are the public strengths worth protecting and reinforcing.

Scores below reflect the public snapshot of 19 June 2026.

Top three Areas

These Areas are assets worth protecting. The remaining work is often distribution and reinforcement rather than invention from scratch.

#1 Proof 90

#2 Channel Strength 84

#3 Findability 82

Area's growth

These Areas show where public Buying Power has the most room to grow. The full diagnostic explains the underlying Signals, evidence and priority order.

#1 Conversion Strength 70

Interested buyers may still face uncertainty about how to act, what happens next or what commitment is required.

#2 User Experience 74

Interested buyers may still face friction when trying to understand the offer or next step.

#3 Footprint 76

Public category presence may not cover enough of the buying situations where the brand should be noticed.

Category context for Technology & Telecom. The comparison measures public Buying Power with identical criteria for every brand.

The category view measures public Buying Power with identical criteria for every brand. It says nothing about which provider serves clients best. It does indicate which brands are easiest for buyers to discover, understand and act on today.

CONTEXT IN THE CATEGORY

Category context for this score

Index average

Mental Availability: 80.5
Physical / Purchase Availability: 79.5

Hover a point to see brand scores. Click to open the full profile.

Scored brands in Technology & Telecom (live index data)
Brand	Index status	Buying Power Score /100
Adjust	Fully scored	82
Adyen	Fully scored	78
Category average	–	80

This page measures one thing: the Buying Power of Adyen. Buying Power means how likely a buyer is to choose the brand over a competitor, based on public evidence across Blocks and Areas.

It does not measure service quality, client satisfaction, people or business performance. A company can serve clients well while its public evidence undersells that work.

Every observation ties to a public snapshot and dated evidence. The same measurement rules apply to every company in the index.

The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.

SCOPE WHAT THIS MEASURES

What the Buying Power Score does and does not mean

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Adyen did not commission this measurement, and no commercial relationship ever changes a score.

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Measurement published 19 June 2026. This page measures public Buying Power evidence only.

TRUST HOW TO READ THIS

How we measure, limits and context

How we measure and limits

The score describes public Buying Power evidence on the snapshot date. It is not a statement about service quality, client satisfaction, financial health or the people behind the brand.
Missing public evidence is not evidence that the underlying work is absent. The measurement explicitly cannot see inside the company.
The public page shows the score, Blocks, Areas and where there is room to grow. The full diagnostic adds the underlying Signal-level evidence, confidence notes and priority plan.
All observations are dated and evidenced. The methodology is applied identically to every company in the index.

Who made this page, how, and why

Who. Instant Crush, a Rotterdam-based marketing platform, produced this measurement. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.

How. We collected data by reading public surfaces: the company website, search presence, social and professional profiles, structured data and AI-facing pages, captured as a dated snapshot on 19 June 2026. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.

Why. The index makes marketing performance visible and comparable. Buyers research before they call. Most companies have never seen their public evidence the way buyers and AI systems see it. Publishing these measurements creates that transparency. No commercial relationship affects any score.

Frequently asked questions

What does the Adyen score of 78/100 measure?: It measures the public Buying Power of Adyen: how visible, memorable, findable and ready to buy the brand looks to buyers. It does not measure service quality, client satisfaction or business performance. Current reading: 78/100 (Solid).
What are the strongest Areas of Adyen?: Proof (90/100) is among the strongest public Areas in the current snapshot.
Where is the biggest opportunity in the marketing of Adyen?: Conversion Strength (70/100) has the most room to grow in the current public snapshot.
Why is Adyen listed in the Index?: Adyen is included because it appears in a public category Instant Crush measures. Inclusion is not a claim that the company is better or worse than competitors; it means the public Buying Power snapshot is available.
Was private company data used for this measurement?: No. The measurement reads public evidence only: website, search presence, social and professional profiles, structured data and AI-facing surfaces.
Why are Signal scores not public?: Public pages show the Buying Power Score, Blocks and Areas. Signal-level scores, raw evidence, confidence notes and priority logic stay in the full diagnostic. They need context, evidence review and a clear order of action.
What does the full diagnostic include?: The full diagnostic adds the underlying Signal-level evidence, confidence notes, competitor context, query and AI test details, priority calculations and a plan for what to improve first.
How can a company correct something?: If the public snapshot missed something factual, contact Instant Crush with the correction or company response. Factual corrections are reviewed and processed within five working days.
Can the score change?: Yes. The index re-measures on a published schedule. Scores change only through the measurement rules. Commercial relationships with Instant Crush have no effect on any score.
Can a commercial relationship affect the score?: No. Commercial relationships do not change scores, rankings or category comparisons. The same public measurement rules apply to every company.

Company context