INDEX Technology & Telecom benchmark

How Technology & Telecom compares on public Buying Power.

This benchmark averages 2 fully scored companies in Technology & Telecom. Strongest public evidence sits in Brand Strength; the most room to grow is in Agentic Preference.

What about my brand?
Average score 84 Category benchmark
Companies tested 2 Fully scored in this category
Most room to grow 78 Agentic Preference

SCORE AVERAGE SCORE

What does the Technology & Telecom average mean?

Technology & Telecom averages 84/100 across 2 fully scored companies. The chart shows the typical public buying path in this category — not which provider is best overall.

Mental Availability 86
  • Seen: Footprint 84
  • Seen: Reach 82
  • Seen: Agentic Visibility 81
  • Known: Brand Strength 89
  • Known: Authority 86
  • Known: Positioning 86
Physical Availability 82
  • Found: Channel Strength 83
  • Found: Findability 83
  • Found: Agentic Preference 78
  • Bought: User Experience 84
  • Bought: Conversion Strength 79
  • Bought: Proof 82

Use the score pie as a one-view reading of the category average. It shows where public evidence is typically strong and where buyers may need more help across brands in this category.

PATTERNS WHAT REPEATS

What repeats across Technology & Telecom

Category benchmarks surface shared strengths and repeated gaps — the patterns that show up across multiple brands in Technology & Telecom.

Where this category is strong

These Areas score highest on average across scored companies in this category.

#1 Brand Strength 89
#2 Top scorer today 89

Where room to grow repeats

These patterns show where public Buying Power has the most room to grow across brands in this category.

#1 Agentic Preference 78

Agentic Preference averages 78/100 — the weakest Area in this category benchmark.

#2 Most common weak Block

Found is the Block most often weakest across companies in this category.

#3 Agentic Preference

Agentic Preference appears among the weakest signals for 2 companies in this benchmark.

#4 Proof

Proof appears among the weakest signals for 2 companies in this benchmark.

2 fully scored companies make up this benchmark. Each link opens the full Buying Power report for that brand.

The scatter plot and table use identical scoring criteria for every brand. They indicate which companies are easiest for buyers to discover, understand and act on today — not which provider serves clients best.

PEERS IN THIS CATEGORY

Companies in Technology & Telecom

Fully scored companies in Technology & Telecom
Brand Index status Buying Power Score /100
Adyen Fully scored 89
Adjust Fully scored 79
Category average 84

This page averages public Buying Power evidence across 2 fully scored companies in Technology & Telecom. The same methodology applies to every company in the index.

Fewer than three fully scored companies are in this category, so treat averages as directional rather than definitive.

It does not judge product quality, customer satisfaction, financial performance or the people inside any company.

Scores use only public evidence a buyer, search engine or AI system can see before contact.

The scores on this page are original measurement data from Instant Crush. They are not copied from third-party rankings or reviews.

SCOPE WHAT THIS MEASURES

What this benchmark measures

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This benchmark is independent editorial measurement. No commercial relationship affects any score in Technology & Telecom.

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TRUST CONFIDENCE

How to read this benchmark

How we measure and limits
  • The score describes public Buying Power evidence on the snapshot date. It is not a statement about service quality, client satisfaction, financial health or the people behind the brand.
  • Missing public evidence is not evidence that the underlying work is absent. The measurement explicitly cannot see inside the company.
  • The public page shows the score, Blocks, Areas and where there is room to grow. The full diagnostic adds the underlying Signal-level evidence, confidence notes and priority plan.
  • All observations are dated and evidenced. The methodology is applied identically to every company in the index.
Who made this page, how, and why

Who. Instant Crush, a Rotterdam-based marketing platform, produced this benchmark. The approach uses established marketing science on mental and physical availability. The same rules apply to every company in the index.

How. We collected data by reading public surfaces for each scored company: websites, search presence, social and professional profiles, structured data and AI-facing pages, captured as dated snapshots. Collection is partly automated, including AI-assisted analysis. Every published score is reviewed by a person before publication.

Why. Category benchmarks make marketing performance visible and comparable. Buyers research before they call. Publishing these averages creates transparency about typical public evidence in each category. No commercial relationship affects any score.

Frequently asked questions
What does the Technology & Telecom average score mean?
The Technology & Telecom benchmark averages 84/100 across 2 fully scored companies. It shows the typical public buying path in this category, not which individual brand is best.
Which Area is strongest in Technology & Telecom?
Brand Strength averages 89/100 — the highest-scoring Area in this category benchmark.
Where is the most room to grow in Technology & Telecom?
Agentic Preference averages 78/100 — the Area with the most room to grow across brands in this category.
How many companies are in the Technology & Telecom benchmark?
2 fully scored companies are included in the public Technology & Telecom benchmark today.